6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand and sense that companies comprehend them as individuals. So how can employers stick out from the crowd? Employers need to be proactive in their method to drawing in candidates, and recruitment marketing is the option

Recruitment marketing is a fairly brand-new method to bring in candidates, both passive and active, to your business. It includes adopting the same principals and methods used by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being used by HR teams consist of: lead generation, SEO, guerrilla marketing, social advertising, personalised candidate journey and content creation.

According to SHRM, business that include recruitment marketing into their hiring method can create 3 times more candidate leads than those who don’t – leading a 100% greater close rate on applicants. Additionally, recent research study by Allegis discovered that running a recruitment marketing project can save business up to 40% on total talent costs. On top of these cost savings, recruitment marketing improves employer brand and attracts an approximated 50% more qualified candidates.

It’s exceptional to see how a deep understanding of your prospects can lead to campaigns that inspire them to do something about it. We have actually assembled a list of 6 of our preferred imaginative recruitment projects that you can take motivation from for your next recruitment marketing project. These campaigns pushed the limits of standard job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most proficient salesmen in business, employment Ogilvy, one of the worlds most popular ad agency, ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they welcomed the potential candidates to film themselves offering a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard technique of recruitment marketing campaigns.

They are an excellent way to bring in passionate candidates in addition to acting as an initial screening test. Companies might ask prospects to resolve puzzles, compose lines of code or make a video.

GOOGLE: employment The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 puzzling signboard. This marketing campaign was an excellent success for Google and made full marks online within mathematical and engineering online forums – even before Google was known as the brains behind the operation.

The signboard, put in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who believed they were to solve it. Once resolved, the equation exposed a site URL (www.7427466391.com) that the solver need to check out.

Those smart sufficient to fix the signboard puzzle were offered one last puzzle once on the website.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re thankful you’re here. Something we found out while constructing Google is that it’s simpler to find what you’re looking for if it comes searching for you. What we’re looking for are the very best engineers worldwide. And here you are.”

The billboard was an interesting way to draw in some of the most intelligent minds to Google. Google organized this prospect swimming pool into enthusiastic ‘problem solvers’ – a highly well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the task of working with 100 workers. To fill this high number of positions, they needed to think big. IKEA’s outside package thinking caused a fantastic “inside package” service.

IKEA decided to target those who they understood already loved IKEA by putting ‘profession directions’ inside package of IKEA items for clients to find upon opening their product. The directions mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The project was a big success, and consumers adored it. Countless consumers used, and IKEA hired 280

staff members who appreciated the IKEA brand. The factor for the success of the project was not simply down to its imagination but also since it spoke with IKEA’s existing brand name ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment campaign effectively connected with candidates in a personalised method, in their own homes just as they’re concentrated on assembling their new furnishings.

Volkswagen: A Concealed Message

When Volkswagen had to work with gifted mechanics, they carefully thought about where this target market hung out so that they might interact their recruitment message successfully.

Volkswagen chose an obvious however uncommon positioning, the undercarriage of vehicles in need of repair. Volkswagen intentionally dispersed faulty cars and trucks with the message concealed below to service centres throughout Germany in anticipation of drawing in skilled staff members.

Volkswagens campaign was a great success, and they worked with various knowledgeable mechanics while authenticating themselves as an innovative and employment fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in ambitious trainees to their company. They reached students by going to the one location ensured to have students around, schools at several Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that read “We’re trying to find trainees who aren’t satisfied with just any solution. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by attracting those that aren’t satisfied with simply any option and are curious innovators. The pencil twisted the rules of advertising, and it’s simple message resonated with numerous, resulting in high-quality graduate employs at McKinsey.

Just like this pencil, recruitment marketing projects don’t need to be expensive, and business can state a lot in just a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content twice a day – sometimes more. They share content that possible workers can relate to and feel motivated by, such as individual employees accomplishments, days in the life of a worker and basic daily updates from across the Marriott network.

Marriott desires to convey a sense of personalisation with their careers page so that possible employees can construct an authentic connection with the brand. They accomplish this by enabling called workers to respond to any concerns on the careers page from the company profile. Marriot also uses a chat service to those seeking to find out more about life at the business and advice on how they can successfully apply for a position.

Marriotts strategy reveals you don’t require extraordinary out of package believing to get in touch with candidates. There are a myriad of ways your service can approach your recruitment campaign. Marriott’s method is basic, and any company can replicate this method and attain the very same success. Have a designated place where you share insights on life at your business and most notably, listen to potential prospects and respond to their concerns without delay and effectively.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the very best experience possible and you have time to focus on what matters, your people. Find out more about us here.